The Advocacy theme is responsible for determining the best methods and means to enhance awareness about women’s cardiovascular health in multiple communities across Canada and to stimulate new interest in the field of women’s cardiovascular health.

Listed below are some of the projects and initiatives of the Advocacy theme. 

Wear Red Canada (February 13)

Wear Red Canada is celebrated annually across Canada on February 13th to raise awareness about women’s heart health. Events are held online and across the country to serve as a reminder for everyone, especially women, to be mindful, curious, and proactive in the management of our heart health and wellness.

Visit for details and how to take part →


Community Outreach Awareness Project

This project aims to develop focused messaging and educational materials in various languages to reach more women across Canada, particularly those in higher-risk, remote, and Indigenous communities.

View and share our multilingual resources →


Canadian Women’s Peer Support Heart Hub

An online directory to connect women with peer support programs and communities that are right for them. The intent is to increase awareness and connections for women living with heart and vascular disease with peer supports that meet their needs.

View the Canadian Women’s Peer Support Heart Hub and directory →


Peer Support Review Project

A broad search of the literature is being conducted describing peer support interventions used for women with cardiovascular disease to inform future program and service offerings. More information coming soon

Educator Curriculum for High School Students

The Heart of the Matter: Let’s Talk About Women’s Heart and Vascular Health - This online Lesson Plan and Education Toolkit is easily accessible and targets grades 8-11 youth and is meant to spark conversation among students, staff, parents/guardians and the community about women’s heart health and to raise the visibility of Wear Red Canada within our schools. 

Learn more and access the lesson plan →